Affiliate advertising
(CPA = Cost Per Action)
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Affiliate advertising, also known as affiliate program advertising, is a form of advertising by which an affiliate site (i.e., a site carrying the advertising material of an advertiser) that refers customers to the advertiser’s site is paid compensation when the advertiser’s desired outcome (purchase, request for materials, membership registration, etc.) is achieved.
As the compensation is paid when the advertiser’s desired outcome for the advertisement is achieved, the method is highly efficient in terms of cost and also gives the affiliate site the potential to earn money by making use of media space. Accordingly, this type of advertising has become popular as an efficient method for advertising online.
Our company operates A8.net, which targets PCs and smartphones.
Advantages for advertisers
- Extremely high cost effectiveness
- Allows selection of outcome point, amount of compensation, and placement media
- Advertising is often shown together with high-affinity articles, etc. in the placement media, enhancing recognition
- Allows viewing of impressions, CVR (conversion rate), and other data measuring effectiveness in reports
Advantages for media (affiliate sites)
- Regardless of scale, a site can display ads and earn money without performing sales
- Displaying high-affinity ads allows generation of income without distracting from content
A8.net
A8.net is an affiliate service provider for PCs, smartphones, and tablets, offering services from 2000. Ranging from major corporate sites to leading individual bloggers, A8.net is developing one of the largest affiliate networks in Japan.
There is no cost to sign up as an affiliate. Affiliate activities are supported extensively, through periodic seminars, contests, events allowing real-world interaction with products, services, and advertisers, and more.
In the “2020 Survey of Affiliate Program Awareness” by the Affiliate Marketing Association JAPAN, A8.net has been awarded first place for ten consecutive years as the ASP with the highest satisfaction among affiliates.1
1. As of Jul. 2020
A8.net official SNS accounts
Smartphone app-install advertising
(CPI = Cost Per Install)
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CPI advertising is a type of affiliate program advertising by which a medium that refers customers is paid compensation based on the outcome when the advertiser’s app is installed.
In the same manner as affiliates, the compensation is paid when the advertiser’s goal for the advertisement (app installation) is achieved, meaning that the method is highly efficient in terms of cost and also gives the affiliate site the potential to earn money by making use of media space. Accordingly, this type of advertising has become popular as an efficient method for app promotion.
Another compelling aspect is that when a promotion considerably boosts downloads, an app’s ranking in app stores rises, leading to further increases in downloads without promotion.
Our company operates seedApp.
Advantages for advertisers
- Allows distribution of ads in many affiliated media simply by placing an ad (i.e., bidding) in an ad network
- Allows viewing of impressions, CVR (conversion rate), and other data measuring effectiveness in reports
Advantages for media
- Allows displaying of ads to earn money without performing sales
- Allows automatic distribution of a variety of ads without ad management hassle, simply by pasting an advertisement tag or embedding an SDK
